London, UK

Mr. Tortoise






London, UK


Kimberley Powell

Mr. Tortoise is a premium eyewear retailer in Soho. This petite corner store in Soho houses its selection of frames from design brands from all over. The capsule store has a corner glass frame facade, with a round edge, that maximized natural light, but minimized display area. Eyewear stands were placed against the walls, slightly rotated so that the shelves would be visible from the passing pedestrian as well. The glass facade was treated as a shopfront and a retail display at the same time. Each of the shop front displays is designed to conform with needs of the optics store, such as mirrors, shelves and storage. Fine materials are used with a stone finish floor, walnut veneer, and marble in details of custom features.

Partner in Charge
Maria Tsaftari

Lead Architect
Christina Petsiou

Design Team
Ioanna Tzampazi, 
Myrto Tempelopoulou