Panorama, Thessaloniki, Greece
Plaisir is located in Panorama, Thessaloniki, and is the first store of this historical branch to which a new corporate identity has been applied. The design aimed to enhance the local character of the store, to emergence as a neighborhood meeting point, and to integrate it into the path of passers-by of all ages, pedestrians and drivers for coffee and breakfast. The interior layout was modified so as to serve the take-away customers at front of the shop, while the seating area is situated in the remaining half. The open plan kitchen with exposed equipment was placed to the back of the store. The left side has been modified exclusively for an extra seating area. The basic design gesture was the composition of the new palette of materials and colors for the renewal of the physiognomy of the Plaisir brand. The new materials used White Greek marble, metal colored with matt gold paint, a particular blue colour, wooden floors. The element of curved geometry was applied to the marble benches, the metal frames of the facade and on the roof.